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عمومی::
بهداشت عمومی
A paper presented at the 129th Annual Meet- ing of the American Public Health Association, October 24, 2001.
Social marketing is a process that applies marketing princi- ples and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society (public health, safety, the environment, and communities) as well as the target audience.3
have spread from public health and safety to use by environmental and community advocates, as is evident from the partial list of seminal events, texts, and journal articles in the following sidebar.
• 1988: An article in the Health Education Quarterly, "Social Marketing and Public Health Intervention," by R.
Craig Lefebvre and June Flora, gives social marketing widespread exposure in the field of public health.
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